Meet your healthcare expert

Ash's bio

I am Ash Higgs, a highly accomplished leader within the UK's healthcare recruitment sector, proudly serving as the Managing Director of MCG Healthcare. My journey has been marked by numerous accolades and achievements. Amidst the unprecedented challenges of lockdown and the overwhelming pressures faced by the NHS, my team and I demonstrated remarkable agility. During this critical time, we consistently placed thousands of healthcare professionals each month, successfully retrained private nurses for Covid wards, and innovatively sourced an app for emergency placements.
Amidst the crisis, I also acquired two businesses to further help support the NHS and Care Home sectors, garnering recognition with the national SME Award for Business Innovation. Subsequently, I received the prestigious Director of the Year Award from the Institute of Directors.
At MCG Healthcare, my team and I are dedicated to recruiting healthcare professionals for both Primary and Secondary care, as well as addressing the vital staffing needs within care homes. My career began in marketing, and I eventually founded a highly successful marketing agency. This experience provided me with invaluable insights into attracting the best candidates—a skill of utmost importance in light of the national shortage of healthcare professionals.
My deep understanding of the challenges faced by Primary and Secondary care informs my strategic decisions, as well as the management and development of our exceptional staff. I have a relentless passion for learning and continue to evolve in my role, with a keen focus on achieving my ambitious 5-Year Plan, which includes expanding our business into international markets.
Beyond my professional pursuits, I firmly believe in maintaining a healthy work/life balance. I love my role as Dad to my daughter, Winnie, and appreciate travelling even more nowadays - it’s fantastic to explore new destinations, broaden horizons and to embrace life's adventures together.

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